Skip to content

Women

Brand Attitudes by Gender
Doc 1549
For multiple years including the first quarter of 2010, the share of men and women who have negative and positive and neutral attitudes toward various brands.

Women Share of Floor Traffic
Doc 1547
As a percentage of all floor traffic, the share that is made up of woman shoppers.

Average Monthly Payment or New Vehicles — Women Buyers
Doc 1546
For years 1990 through 2010 and the percent change from previous year.

Transaction Price of New Vehicles by Gender
Doc 1349
Men and women have been looking for vehicles that have more content and thus transaction prices have increased. But what’s the year-over-year transaction price change for men and women? Here’s the percentage difference from cy95 through most recent.

GMC and Women
Doc 1324
A quick look at the share of GMC truck products that are primarily driven by women. This isn’t necessarily the buyer of the vehicle.

Lost Car Keys
Doc 1317
By region in Great Britain compared to U.S., Berlin, Rome, Tokyo. Broken down by frequency of losing keys by men and women and the average time spent finding them.

Advertising Tag Line Recognition
Doc 1234
We look at Nissan 2.0, Silverado My Country, Chevrolet American Revolution, and the average for Big Six Brands. We ask men and women if they recognize the tag lines (unaided), correctly identified the brand, consideration of the brand before and after seeing the advertisements.

Silverado “Our Country” Ad
Doc 1176
How did consumers react the unusual Silverado ad? Here’s a look at the scores on a 10-point scale for each of the images in the commercial broken down by men, women and the targeted Silverado demographic.

GM Then and Now Ads’ Impact on Consideration
Doc 1113
The blockbuster GM “Then and Now” ads hit a chord, but did GM notice the impact? We look at intenders (men and women) to competing brands who are actively shopping for a new vehicle. These folks say they would consider a GM product.

Satellite Radio Usage
Doc 996
Men and women differ in how they listen to satellite radio (Sirius and XM) and how much they listen. Here’s some basic data.

Important Design Cues
Doc 970
Do men prefer aggressive styling and women more passive design? What part of a car or truck provides the brand identification? How do consumers rate the styling of 14 new vehicles in terms of aggressive or passive styling?

Women Influence on Vehicle Selection of Sales
Doc 954
From 1975 to current, the percentage of women who had a significant influence on the vehicle purchased.

Dealership Owners by Gender
Doc 953
Shows total industry sales, number of dealerships, new sales per outlet per year, average sales per month per dealership. Breaks this down by women-owned and male-owned dealerships.

Women and Men by Brand ’04 v ’03
Doc 948
A by-brand look at the same data as Document 947 below.

Women Make Winners or Losers of Brands in ’04
Doc 947
By brand, car and truck, shows the change in sales ’04 v ’03 and the change in the number of men and women who purchased these vehicles. Overall conclusion: Women tilted the scales to make a winning or losing brand.

Brand Attitudes by Gender
Doc 940
Ever wonder if men and women differ in their positive or negative attitudes toward a brand? Here’s a look at gender differences broken down by positive, neutral and negative.

Importance of Paint Protection
Doc 813
A look at the level of importance consumers put on paint protection products for their new vehicle. Data is on a 10 point scale and broken down by men and women. Also, data is shown for each vehicle market segment (budget car, luxury SUV, etc.)

Third Row Seats
Doc 789
How important is a third-row seat the men and women who buy sport utilities or minivans? We break down the national survey into “Extremely,” “Somewhat,” “Not Important” and “No Feelings.”

Minivans are Changing
Doc 747
New styles, new power, better handling, more efficient use of room. Attitudes toward minivans are changing among dealers, general managers, intenders, men and women.

Color Choices
Doc 722
What color do men prefer vs. women? Is there a difference in what color vehicles are selected off the floor vs. when ordered?

Customer Gender Preferences — Service Dept.
Doc 717
What is the customer preference for service personnel? Do men prefer male technicians? Do women prefer female service advisors? How about Parts Counter personnel.

Dealership Visits — Toyota
Doc 715
The first in a series of looks at new vehicle shoppers and why they DON’T shop at certain dealerships. We start with the question: Why didn’t you shop a Toyota store? Women are more likely to cross shop different brands, including Toyota, than men.

Shopper Gender Preferences
Doc 598
Do women prefer to buy a new vehicle from a women salesperson? How important is it, really? Here’s a look at years 1990, 1995, 2000, 2002, 2003, 2004 data about such gender preferences.

Women Staffing at Dealership
Doc 597
A look at the percentage of women who are in new sales, used sales, F&I management, service advisors and technicians. For years 1990, 1995, 2000, 2002 and current.

SUV Male-Female Buyers by Model
Doc 556
What percentage of BMW X series SUVs are sold to women? How about Sequoia? This is the by-model breakdown for cy2001 showing the male and female shares. Data includes all sources, contract types, registration bins and finance methods.

CarMax Overview
Doc 507
How quickly do CarMax salespeople get to customers? How quickly do they disengage when asked? What percentage are men vs. women shoppers? Can you haggle at the once no-haggle superstore? And do you get a decent trade in value for a couple of popular models?

CarMax Perception Study
Doc 503
Our Annual look at CarMax and how the original (and only remaining) used-car superstore is doing. Looks at men and women responses for years 1994, 1997 and 2001-03. Delves into the shopping habits of customers as well as views about CarMax.

Whither Thou Goest, Manual Transmission?
Doc 465
Manual transmissions are more important to women than they were 10 years ago and less important to men. Here’s the interest among new-vehicle intenders for stick shifts. Years 1985 through current.

New Vehicle Sales by Marriage, Income
Doc 404
Shows the percentage of Americans who buy a new vehicle based on age (25-35, 36-45, etc.) and marital status (single men, single women, married men 1 income household, etc.) for years 1985, 1990, 1995, 2000, and 2001.

Acceptable Delay in Delivery
Doc 276
If consumers order a vehicle, how long are they willing to wait for delivery? Broken down by men and women, if their previous vehicle was new, if the vehicle ordered is the customer’s first new vehicle and if the customer is a so-called “Trend Setter” or a “Value Shopper.”

Internet buyers — demographics
Doc 245
A quick breakdown of nearly 16,000 new-vehicle and 9,100 used-vehicle respondents who said they shopped the Internet for either a new or 1 to 3 year old used vehicle. Breaks down male-female, number of automaker sites visited, average number of hits per site, total automaker hits, time spent on each site, percent men and women who printed out information from auto sites.

Rating MSRP by demo group
Doc 239
How do men and women of different ages view affordability of new vehicle sticker prices? Breaks down the info by male-female and five age brackets.

Incentive Summary by Calendar Year
Doc 225
Shows data on female service customers, percent of new-used women buyers, female service customer share, comparison of male-female spending patterns on service. Years 1993-Latest.

Women customers and new, used car service
Doc 222
Shows data on female service customers, percent of new-used women buyers, female service customer share, comparison of male-female spending patterns on service. Years 1993-Latest.

Importance of certain options to Gen-Xers (by race, gender)
Doc 205
A summary of how important certain options are to new- and used-vehicle intenders. Includes a breakdown by Caucasian, African-American, Hispanic, Asian and women. Based on a 10 point scale. National sample of 28,000.

Used Car Demographics and Importance of Certain Features in Vehicle Choice
Doc 154
Shows the share of men / women, median age, percent college, vehicle usage (primary, secondary in family), payment threshold (monthly) willing to spend on a used vehicle, the maximum length of contract and the maximum debt load the intender is planning.
Shows the importance of a used vehicle’s mileage, exterior appearance, interior condition, brand, proximity to dealership (close dlr), proximity to dealer service (dlr serv), vehicle price in the selection of a particular vehicle.
Shows the credit rating (CNW M/R’s 100 point scale) for the people who have purchased a used vehicle.
All of the data in document 154 is broken down by vehicle age (two, three, four and five years old) and segment (budget, small, lower middle, etc.)

Showroom Visitors Who Actually Buy
Doc 94
Men and women breakout of new and used dealership visitors who actually make a vehicle purchase. Includes superstores. For years 1996-Latest.

Credit Card Usage for New-Vehicle Downpayment (See 196 for used)
Doc 88
The percentage of new-vehicle sales where a credit card is used for the downpayment. Includes years 1995-latest. This includes a break-down by segment, the percentage of men and women who have used a credit card in this manner and the average amount charged to the credit card.