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Random Subjects Age of Sales Staffs
Doc 1633
Share by age of sales staff, broken out by OEM and industry average.
Postponement of Major Repairs
Doc 1535
From 2001 through the recession year of 2009, the share of tire, brake, body damage, lights and tune ups that were postponed at least three months. A projection for 2010.
Brand Responses by Survey Type
Doc 1534
A look at responses by Internet survey, Phone survey and Paper survey for GM, Ford, Chrysler, Toyota, Nissan and Honda. Compares positive, negative and neutral answers.

GM v Ford Income, Age, Import Intenders
Doc 1527
A comparison between GM and Ford by quarter looking at average Transaction Price, buyer age, household income, share of import intenders.

Brand Affinity
Doc 1523
The three sources of loyalty from “Legacy” to “Repeat” to Multi-Car households comparing cy2009 with cy2001. By brand.

Unemployment and Used-Vehicle Purchase Intentions
Doc 1518
Used-vehicle purchase intentions based on weeks of unemployment.

Clunker Wrap Up
Doc 1511
Of those who took advantage of C4C, what were they originally intending to do with the vehicle — trade it, scrap it or sell it?

Cost of Restoring Classic Cars
Doc 1509
Based on national samples, here’s the percentage of original cost that a restoration requires and when sold the share of total cost (including restoration) a vehicle was sold for.

Intentions Shift — Detroit Three
Doc 1504
Government bailouts, advertising, word of mouth, product content and other reasons that cause consumers to feel positive about a brand. Includes GM, Ford, Chrysler.

Dealer Survey: In Business a Year from Now
Doc 1498
Among the dealers with a Big Six franchise, the share who think they will still be in business a year from now (cy2010).

Deterioration of Intenders
Doc 1497
CNW’s exclusive Purchase Path study shows, for example, it takes 6,336 Audi intenders at the early stages of the purchase process to result is 4,700 buyers.

Base Prices 2009 Models
Doc 1496
A by-model look at base prices for vehicles sold in the U.S. in cy2009.

Average MSRP of Vehicles Acquired (Retail)
Doc 1495
The average MSRP for GM, Ford, Chrysler, Toyota, Honda and Nissan for years 2002 through most current. EXCLUDES FLEET, COMMERCIAL, BUSINESS SALES

Small and Medium Business
Doc 1489
Length of ownership, size of fleet and average vehicle price for commercial sales to small and medium businesses. Includes replacement cycle.

New Car Shoppers Who Drop Out
Doc 1484
Either for home equity reasons or simply not certain they could get an auto loan, the number of potential buyers who dropped out the market.

Trade Ins
Doc 1476
The share of new-car buyers who had their vehicle accepted as a trade-in by dealers.

Hyundai Assurance
Doc 1473
The impact on new-vehicle intenders of Hyundai’s “assurance” program.


Selling Off Excess Vehicles
Doc 1470
Many U.S. households have more vehicles than licensed drivers. And for the first time in years, they are selling of some of the excess. What are they getting rid of and why?

Base MSRPs for All Models
Doc 1468
The base suggested retail price and delivery charges for 2009 and some 2010 models.

Three Vehicle Households
Doc 1462
The share of households that have three or more vehicles (registered and used on road)

Replacement of Totaled Vehicles
Doc 1461
We look at the length of time and the product replacement pattern for vehicles considered total losses. If they are replaced with a new or used model by age.
GM and Chrysler Intenders Defections
Doc 1459
Among those new-car buyers who intended to purchase a GM or Chrysler product, but were turned off by talk of bankruptcy, a look at where they eventually went.

Who Buys CPO Vehicles?
Doc 1453
Compares January ’09 with January ’08 and the number / share of CPO cars and trucks bought by small, medium and large businesses as well as for personal use. Also looks at the displacement of a new vehicle.

Saturn on Asian Import Intenders’ Shopping List
Doc 1449
From years 1993 to current, the share of Asian import intenders also considering Saturn

Median Age of Vehicles in Operation
Doc 1438
For years 1982 through current, cars and light trucks on the road and average age.

Styling, Features, Image of Brands
Doc 1434
A look at the perceptions of brands among new-vehicle intenders for cy2008 and cy2002. Rated on a 10 point scale.

Non-Auto Shopping Activities
Doc 1429
When people who have recently shopped for a car or truck decide to no longer window shop any vehicles, what do they do instead? We look at 12 pastimes and cy05 through cy08.

Purchase Path Issues — Social Security
Doc 1427
By age group and ranging from “Dire” to “Excellent”, the attitudes about the solidity of the Social Security System and how quickly a perceived problem should be fixed.

Collectable and Classic Cars
Doc 1426
How the selling price of select collectable cars has changed in the past two years and the length of time it is taking to sell them.

Primary Source of Information
Doc 1415
A tidbit from CNW’s exclusive Purchase Path study. Shows what percentage of consumer use various media as their primary source of information for jewelry, home improvements and autos.

Brand Descriptions in One Word
Doc 1411
Quick. When we say Honda what one positive word comes to mind? How about Harley-Davidson? Wal-Mart? BMW?

New v Used Transaction Prices
Doc 1405
From 1993 to an estimate for 2010, used and new transaction prices.

Euro Models to U.S.
Doc 1404
If a high miles per gallon Euro auto model passes European emission and safety standards, should that vehicle be allowed to be sold in the U.S.?

Budget v Actual New Vehicle Payment
Doc 1398
For years 1990 to current, how does the actual car payment compare to original new-vehicle budget.

Auto Company Bankruptcy — Car Shopper Response
Doc 1389
If an auto company were to go into bankruptcy or elect to drop out of the U.S. market, what would be the response from consumers?

Marketing Dollar Distribution
Doc 1383
For every $100 spent on capturing a new first time customer, the cost for retaining a second or third time customer.

Purchase Next Vehicle from Same Dealership
Doc 1382
The percentage of new-car buyers who are new to a dealership, the percentage who return for a second car and the percentage who return for a third vehicle.

Toyota Replaced with a Toyota
Doc 1380
A look at the percentage of Toyota owners who return to Toyota for their next replacement vehicle. (Available for other brands on request.)

Long Distance New Vehicle Shoppers
Doc 1377
Among those who are at least two years away from making a new-vehicle purchase, the percentage who read information about new cars and trucks.

Postponement of a Vehicle’s Replacement
Doc 1376
Among new vehicle intenders, how long could the owner postpone replacing the current vehicle? Historic to 1990 to present. “Life left in current vehicle.”

SUV Usage
Doc 1373
The breakdown of who and how SUVs are used including Government, Commercial, Consumer (High and Low usage) and the share that can be replaced with some other vehicle type.

Upside Down Housing
Doc 1361
The share of homeowners who are upside down (owing more than house is worth) in select states including California, Florida, Michigan, Colorado, Oregon. Q1 06-08.

Large SUV v Budget Car
Doc 1360
Days’ Supply, Days to Turn, Annualized Mileage comparison of Large SUVs and Budget Cars in Spring 2008 vs. Spring 2007. Annualized miles ’06 through ’08.
Gas Prices — Impact on Vehicle Selection
Doc 1356
Did the price of gasoline affect the type, model or make of vehicle consumers acquired? Some historical data broken down by income levels.

Why People Stop Reading Daily Newspaper
Doc 1351
Broken down by urban, suburban and rural readers, a look at the top reasons Americans give for having stopped reading a daily print newspaper.

Transaction Price of New Vehicles by Gender
Doc 1349
Men and women have been looking for vehicles that have more content and thus transaction prices have increased. But what’s the year-over-year transaction price change for men and women? Here’s the percentage difference from cy95 through most recent.

Doc 1348
Here are the top four reasons for NOT buying a convertible among those who initially were considering a drop top model.

Color and Attitudes
Doc 1345
What’s the color of your car tell people about your economic confidence and mood swings? Here’s a fun little chart.

Home Buyers and New Car Buyers
Doc 1342
Among those who acquired a new home, the share who also bought a new car with certain time periods. For years ’03 to most recent.

CO2 Survey
Doc 1340
How much CO2, Oxygen and Nitrogen is there in the atmosphere? Broken down by age brackets and shows actual.

Auto Loans
Doc 1339
Here’s a quick look at the total number of loan applications eventually approved, the number of lending institutions shopped, average HHI for new car buyers, average transaction price, and data for California, Arizona, Nevada and Florida. Q1 08 v Q1 07.

How Long Do Car Shoppers Shop?
Doc 1338
New- and Used-vehicle shoppers are spending more time than ever before making an acquisition. Here’s a look from 1996 to most current.

Industry Deterioration Pattern New and Used
Doc 1337
Based on the number of new and used vehicle intenders who initially have a car or truck on their shopping list, here’s the percentage who remain in the market over the course of the shopping process.

Options Considered Essential
Doc 1334
An update to Document 491 breaking out cars vs. trucks and the features new-vehicle intenders say are extremely or very important in the selection of a make or model.

Source for Helpful Information — New Vehicles
Doc 1329
Part of the annual Purchase Process study, this sheet shows where consumers expect to find automotive information, what they’re looking for, where they look and their rating of importance for each of the categories. All by media.

Car and Truck Owners and Presidential Preference
Doc 1328b
A somewhat light-hearted look at each vehicle sold in the U.S. in 2007 and the presidential candidate they were leaning toward as of January-February 2007.

Pent Up Demand
Doc 1327
New vehicle intenders who elect to delay their purchase for at last six months among those who are within one month of actual acquisition. Sheet includes: Pent Up Demand, average delay in months, if the intention is to still acquire a vehicle and an historical look at the share who eventually did acquire a vehicle.
Additional information on the economic causes for the delays, the broader category reasons for delaying acquisition and the number of U.S. families with excess funds after paying all bills.

Number of Dealerships Shopped Before Acquisition
Doc 1326
By brand, car and truck, the number of dealerships shopped including a national average and by four select DMAs (Austin, Dayton, West Palm and Atlanta.

GMC and Women
Doc 1324
A quick look at the share of GMC truck products that are primarily driven by women. This isn’t necessarily the buyer of the vehicle.

Consumer Spending on Necessities
Doc 1322
The share of disposable income spent on needs, enhancements and embellishments from 1980 through current.

Where Will Stimulus Package Go?
Doc 1321
The first checks haven’t been cut yet, but here’s where consumers say they will spend their economic stimulus package “refunds.”

Brands You Would Miss if Gone
Doc 1320
When current owners of vehicles are asked if they would miss their vehicle if it were no longer available, a wide variety of responses show some brand would be missed, others would draw nothing more than a yawn.


Lost Car Keys
Doc 1317
By region in Great Britain compared to U.S., Berlin, Rome, Tokyo. Broken down by frequency of losing keys by men and women and the average time spent finding them.

Commuting Times and Distance
Doc 1314
From 1986 through present, this document includes the commute time (27 major markets) in minutes and hours, distance, average speed and the final two miles.

Hot Rods, Classics
Doc 1311
What’s hot and why are prices for “classics” and hot rods coming down? We look at years 1995, 2000, 2002, 2004 to most recent  showing demand for pre-1950, 1960, 1970 models; how long it takes to sell hot rods over the same years; prices adjusted to 1995 (ups and downs), the share that sell within six months of being advertised, the share who lowered the price by years and vehicle age, condition when purchased.

Buy-Here-Pay-Here Lots
Doc 1306
By quarter for 2006 and 2007, the number of BHPH lots and the percentage that are owned by franchised new-car dealers.

Vehicle Sharing — Quick Overview
Doc 1303
With the announcement of Flexcar and Zipcar merging, a look at who uses this type of service and their satisfaction with some aspects of it.

Auto Advertising Enviro-Label
Doc 1302
Europe is considering regulations that would require all auto advertising to include a label indicating the vehicle’s environmental impact. Here’s how U.S. consumers feel about such a label (broken down by age bracket).

Do Not Track
Doc 1301
Public support by age bracket for the notion of a “do not track” law relative to the Internet.

Micro E-Businesses
Doc 1298
A quick look at these small one- and two-person businesses that rely on the Internet for exposure. Their growing importance to family income, the share who have a regular day job, percentage primarily owned by a male / female.

Eating Out
Doc 1297
Among those who eat out two or more times per month, excluding fast food brands, the percentage who want something new on the menu; the willingness to eat at a new restaurant; the number who regularly visited restaurants. Interesting economic dynamics.


What Motivates Mid-Size Sedan Buyers?
Doc 1295
For years 2000 through 2007, a comparison of the primary reasons for buying a mid-size sedan. Includes price / incentive, styling and fuel economy.

Transaction Price as a Share of MAXIMUM MSRP
Doc 1292
A look at how high up the model food chain they’re buying for years 1986 through cy2007 through September.

In-Car Radio Listening
Doc 1288
A comparison of in-car music and talk-radio listening. The share who can name an advertisement aired within the past 20 minutes and / or recall a phone number, web site or email address of an advertiser.

Smart Car Update
Doc 1287
Why would consumers consider the upcoming Smart car? Fuel economy, environmental reasons, looks, fun were the choices. Broken down by possible MSRPs and for years 2006 and 2007.

Conversion of Intenders to Buyers
Doc 1278
A sample from August 2007 of the share of intenders who actually buy the brand vehicle they originally had on their initial shopping list.

Primary Source of Auto Information — Among Intenders
Doc 1277
A key ingredient in the Purchase Process Funnel, this document shows the PRIMARY information sources of automotive information during the new-car intender’s shopping process. The full Purchase Process Wave X will be uploaded soon.

Auto Deferments: Where the Car Payment is Diverted
Doc 1275
Companion to Documents 1272 and 1273, a look at where the money that would have been spent on a new car goes. Includes paying down debt, home improvement, savings, etc.
For years 2000 through most current.

Home Schoolers — Purchase Patterns
Doc 1274
Broken down by self-described political leanings, here’s a look at purchase patterns for cars and home improvements by years beginning in 1995. Shows percent of home schooling parents who work full time, have purchased a new vehicle in the past 5 years, have begun a major home-improvement project, bought a new computer.


Cause for New-Vehicle Deferments (Companion to 1272)
Doc 1273
Among those cancelling a new-vehicle acquisition, the reasons give. For years 2000 through most current. Includes “Home Related,” “Credit Score,” “Gas Prices” and a change in “Job Requirements.”

Perceptions of Detroit and Japanese Cars
Doc 1267
When badging is masked, here’s how Scion xB and Chevrolet Cobalt are perceived by new-vehicle intenders. Compares to Europe and Asia. We also tested the same vehicles with different badges and measured the results on a 10-point scale.

What Impresses Your Friends?
Doc 1255
A measure of 16 to 29 year olds and the kinds of products that have the status level capable of impressing their friends. Includes cars, cell phones, game systems, etc.

Annual Mileage — Personal Use
Doc 1253
How many miles are people driving? While the overall numbers are similar over the years, we look at Large SUVs, Medium SUVs, Small SUVs, Small/budget cars,

What Does Over-Dealering Cost?
Doc 1250
Too many dealerships? Here’s the cost for having more dealerships than necessary to meet demand. Compares GM, Ford, Chrysler, Toyota, Honda and Nissan against the Industry Average. Shows “per unit” dollar amount advantage/disadvantage vindustry. For years 2002 through 2006.

Environmental, Innovation and Safety by Brand — Perceptions
Doc 1245
An interesting survey of perceptions about brands and which are leaders in safety, environmental, innovations, CSI, “high spirit”, and what people think of their CEOs.

Negative Equity
Doc 1241
Here’s a look at the average transaction price, average price including aftermarket products, amount rolled over without a rebate-incentive, amount rolled over minus the rebate or incentive, the percent of roll over shifted to the new contract and the amount rolled over vs. the negative equity. CY1995 through current.

Number of Dealerships Shopped
Doc 1239
How many dealerships does a new-vehicle shopper visit just prior to making an acquisition? We look at each brand by car and truck breakouts.

New / Used Repossessions
Doc 1233
A comparison of industry-wide repossessions and repos among Hispanic and African-American vehicle owners for years 1985 through currently available.


Who Produces Fuel Efficient Vehicles?
Doc 1230
Toyota, Honda, Nissan, Chevy, Ford, Dodge and Hyundai — The share of consumers (new-car intenders) who say these companies produce the most fuel efficient vehicles.

Readers Who Buy Vehicles
Doc 1221
Shows the share of readers of business, home/shelter, enthusiast, upscale home, upscale auto and general news magazines who purchased a vehicle in the past year.

Annoying “On Hold” Messages
Doc 1219
The percentages showing the share of consumer who say they are annoyed by various ‘on hold’ messages ranging from music to ad specials to “Please wait, your call is…”

Fuel Economy vs. Cupholders
Doc 1218
In comparison with the ubiquitous “cupholder”, where fuel economy fell in the CNW attribute list of important features among new-vehicle shoppers.

Who Buys When and Why
Doc 1216
In a vehicle’s life cycle, the motivations for making the acquisition including price promotion, replacement, not liking the style of the upcoming model, couldn’t afford a vehicle until “now”, MSRP, and the All New factor.

Interior Noise Through the Ages
Doc 1215
From 1993 through present, the importance of low interior noise among new-vehicle intenders (10 point scale) and the percent who consider interior noise extremely or very dissatisfying among those who have purchased a new vehicle.

3-Vehicle Families
Doc 1210
A look at some stats related to households with three or more vehicles. For example, the households with three cars and 1 licensed driver, the HHI, percent male, share with SUVs, etc.

Chrysler Acquired by GM?
Doc 1207
How would consumers respond to GM buying Chrysler Group? We look a the increase or decrease in Chrysler products, GM products and among those who are Asian, European, Chrysler and non-GM vehicle intenders.

Putting a Blue Oval on a Volvo
Doc 1206
Someone suggested Ford should put the company blue oval logo on Volvo products to give the company a bit of halo effect from the well respected Swedish vehicles. Here’s what consumers had to say about such a move.


NY DMA Snapshot
Doc 1205
Top sellers, popular colors and number of vehicles in the household, plus more.

Doc 1197
What does it take to capitalize on the consumer interest in webisodes? Includes key turnoffs, age, gender of viewers

Interior Lighting
Doc 1196
The next frontier? Interior lighting. Here’s a break down of preferences by age group.

Chicago DMA Snapshot
Doc 1195
Most popular nameplates, most popular colors, number of vehicles in household, number of drivers, number of licenses and number of unlicensed drivers. 2000-2006.

Active Dealer Count by Brand
Doc 1186
For years 1996 through 2006, the number of outlets selling each brand in the U.S.

Detroit DMA Snapshot
Doc 1185
Most popular nameplates, most popular colors, number of vehicles in household, number of drivers, number of licenses and number of unlicensed drivers. 2000-2006.

Why Drop Out of New Car Market
Doc 1184
The major reasons why new-vehicle shoppers elect to postpone or cancel their plans to make an acquisition. Includes years 1996 through 2006.

Third Row Seats
Doc 1180
The share of consumers who want and use third-row seas for years 1989 through 2006. Shows the CNW Attribute “Seating Capacity” as a base score.

Silverado “Our Country” Ad
Doc 1176
How did consumers react the unusual Silverado ad? Here’s a look at the scores on a 10-point scale for each of the images in the commercial broken down by men, women and the targeted Silverado demographic.

California Big-Ticket Sales
Doc 1175
Not just cars have been hurt by the slow housing market in California. Here’s what’s happened to high-end jewelry, vacation homes, designer clothes and vacation homes.


Cross Shopping — Select Brands
Doc 1171
During the seven stages of new-vehicle acquisition, here are the top 3 alternative brands that buyers consider. Includes Toyota, Honda, Chevrolet, Ford, Dodge Chrysler, Jeep, Nissan, BMW, Lexus and Mercedes.

Overloading a Pickup’s Rated Weight Capacity
Doc 1170
Farmers, ranchers, RV towers, contractors, fleet and personal use owners of pickups tell us how often they overload their trucks. Importance: If Toyota, Nissan and Honda want to play in the pickup market, they have to overbuild and under rate the towing and weight hauling capabilities of their entries.

Residual Value Index — GM, Ford, Chrysler, Toyota, Honda, Nissan
Doc 1161
A quick look at September ’04-’06 residual value shifts based on Document 128m.

Preferred vs. Actual Trade Cycles
Doc 1157
Among new-vehicle buyers, how long would they like to retain their current vehicle and how long they actually transfer that vehicle to someone else.

Average Vehicle Weight and Fuel Economy by Year
Doc 1152
The personal-use vehicle only weight and average fuel economy for years 1990, 1995, 2000-2006.

Acura Cross Shopping
Doc 1150
A sample of how the Purchase Process study looks at consumer cross shopping of brands and models. The number of vehicles on the shopping list, brands shopped, at dealerships web sites and cross shopped by visiting dealerships.

Overall Product Satisfaction at Two Years
Doc 1146
New automobiles have steadily improved customer satisfaction with the product since 1990 while home electronics, new houses, in-home computers and home appliances have deteriorated. One reason for the willingness to retain and not replace a vehicle.

Gross Profit Margin for Full Size Pickups
Doc 1136
Ram, F Series, Silverado, Sierra, Titan, Tundra gross manufacturing profits.

Deterioration Rates — Intenders vs. Buyers
Doc 1125
Throughout the purchase funnel every brand suffers a deterioration of intenders. That is, for every 1000 people who put a brand on their shopping list, the percent who eventually buy. This is the data for the first quarter of this year.

Residual Value Index
Doc 1120
We’ve added Toyota, Honda and Nissan annual residual value rates including an explanation of how the Index is derived.

Toy Curves — Sample
Doc 1118
Here are the percentages of product buyers who say they use these “toys” regularly. Measures month to month for the first two years of ownership. Products range from ATVs to Ultra Light aircraft; from boats to high-end BBQs and Convertible cars.

Defections from Corporate Brand
Doc 1116
Note: This is a measurement of the vehicles replaced within a household NOT necessarily the brand being traded in. For example, a family might trade in a secondary vehicle in the household for a different brand vehicle but the actual vehicle being replaced is a third brand. CY2001 through CY2006 (q1).

Conversions of Brand Intenders to Buyers
Doc 1097
We look at pickup truck models and the share of intenders for cy03-06 who actually purchased the specific model. Also shows the share of pickup truck intenders who had the brand on their shopping list.

Consumer-Based Residual Value Analysis
Doc 1096
A conglomeration of data including “consumer perceptions of the brand” such as quality, resale value, content, overall value for the dollar, social acceptance. Scale of 1 to 10. Breakdown by age brackets. Projections to 2011 and 2016. Also, the historic data on willingness to pay average asking price by brand. Impacts such as halo models, environmental issues, etc. on short and long term perceptions of the brand. Number of years for word of mouth to impact perceptions — positive and negative.

Dust to Dust Energy Use by Model
Doc 1095
Cornerstone document of CNW’s 2005 Models Energy Report. Cost per mile to drive every model sold in the U.S.

Media Usage in Canada
Doc 1089
When new-vehicle shoppers are looking for a new vehicle in Canada, here is where they turn. Shows TV, Magazines, Business Associates, etc. Shows PRIMARY info sources.

Median Age of Primary Drivers by Brand
Doc 1088b
For years 1985, 1990, 1995, 200 and 2005, the median age of primary drivers by brand and car/truck. Also shows the change between 1985 and 2005.

Canada Sales, Light Vehicles by Nameplate
Doc 1086
By brand for years 2004 and 2005 including percent change.

Top Full-Size SUV Markets by DMA
Doc 1077
Here are the biggest markets for full-size sport utility vehicles based on units and market shares.

Shopping Lists Select Models
Doc 1075
Here are the second, third and fourth choices on new-vehicle shopping lists for some selected models. IF YOU WANT TO SEE OTHER SHOPPING LISTS, PLEASE CONTACT CNW VIA EMAIL INCLUDING THE NAMES OF THE MODELS YOU WOULD LIKE TO SEE.

Mobile Phone Advertising
Doc 1072
A very quick look at the number of people (by age group) who say they are not opposed to mobile phone advertising.

Service Satisfaction by Brand
Doc 1066
Using a 10-point, we look at service satisfaction by brand from cy2002 through 2005.

Corporate Tag Line Recollection
Doc 1065
Who remembers “Value Pricing”, “Quality is Job One,” and “Employee Discount.”? We ask consumers to identify the company, if they believe the tag line and show the share of all current shoppers who believe the tag line.

GM Criticism Among Wall Street Analysts
Doc 1063
From cy01 through current, a summary of positive, negative and neutral comments about GM in reports to clients.

Return to Same Dealership by Term of Contract
Doc 1056
Of those who bought a vehicle new and on a 42 month contract, 27.2 percent return to the same dealership for their next new vehicle. Broken down by term and if the vehicle was bought new or used.

Where do Hyundai Owners Go When They Switch Brands?
Doc 1054
Hyundai is building a reputation similar to what was seen with Toyota in the early to mid-1970s, but the question is this: Where do those who own Hyundai’s go when they decide to trade? Among competitive brands, the surprise is Chevrolet outdrawing even Toyota.

Family Vehicles and Why Purchased
Doc 1047
Why do people buy so-called “family” vehicles, who is the primary driver, how many children are in the family, if both parents are in the household, who made the choice (male or female in the family), and if the choice was made by a single parent. Data back to 1970.

Where do Cross Over Buyers Come From?
Doc 1043
Everyone is now convinced SUVs will be banished to oblivion (a view CNW doesn’t take, by the way), and everyone will be driving “cross overs.” Here’s some background on where crossover buyers come from and, yes, SUV owners make up more than one-third of the buyers.

House and Car Buyers
Doc 1042
Here are the number of people who have purchased a house who also purchased a new vehicle within six months and one year. Data back to 1980.

Repair Costs
Doc 1040
Where do repairs cost the most and least? We look at dealerships, independent repair shops, maintenance chains and mass market retailers (such as Wal-Mart). Broken down are oil changes, brakes, mufflers and other repairs.

Hurricane Coverage
Doc 1037
How well did the media cover the Katrina hurricane? Which media did the best in terms of accuracy and cities covered?

Interest Rates Paid by Gender, Ethnicity
Doc 1030
We look at the new and used vehicle interest rates paid by gender and ethnicity. Used vehicle interest is broken down by independent and franchised dealers.

Brands on New Car Intender Shopping Lists
Doc 1025
GM, Ford, Chrysler, Toyota, Nissan, Honda mentions on new-car intender shopping lists.

Licensed Drivers in U.S.
Doc 1018
Data from 1991 until this year showing number of licenses, number of drivers and the number of unlicensed drivers.

GM Employee Discount Replacement Vehicles
Doc 1016
Of those folks who are buying a GM product under the Employee Discount program in June and July, the brands of vehicles being replaced (Ford, Chrysler, Toyota, etc.)

Discount Summary
Doc 1015
A look at by-brand data extension from Document 101m showing the amount of money dealers are adding to the discounts to consumers.

News Blogs and Readership
Doc 1013
Does it make sense to advertise on news blogs such as The American Thinker? The cornerstone is if readers trust the content and how long they spend at each blog. Content is trusted significantly but more people are reading more blogs.

Where Do SUV Owners Go?
Doc 1012
Defection from SUVs and the types of vehicles replaced by SUV owners.

GM Employee Discount Effectiveness
Doc 1007
After learning of the GM plan to offer “employee discounts” to everyone, CNW — without GM’s participation — surveyed a number of intenders to see how they responded to the plan. Generally, it showed a good response because of ease of understanding the idea.

JDP Initial Quality Scores
Doc 1003
Here are 2003 and 2004 IQ scores by brand along with the percentage change year over year.

Superbowl XXXIX — Ad Scores and Recall
Doc 1001b
A look at each Super Bowl ad and both the day-of-game score and the brand recall three days after the game.

Satellite Radio Usage
Doc 996
Men and women differ in how they listen to satellite radio (Sirius and XM) and how much they listen. Here’s some basic data.

Dealer Count by Brand
Doc 991
The number of franchised dealerships by brand.

Emails’ Effectiveness and Drop Outs
Doc 989
We look at the deterioration of email addresses and where they go ranging from the number never opened to those listed as “junk” and forever banned from the customer’s computer.

Trade-in Offers by Sample Brands
Doc 983
We mystery shopped vehicles from a number of manufacturers to see if dealers of different brands offered higher or lower trade-in values on the same vehicles. We looked at various GM brands, Toyota, Honda, Hyundai dealers in 22 key markets. The findings are telling.

Why GM Marketing Share Loss?
Doc 977
A quick overview of where GM stands in terms of styling, marketing and other criteria vs. Toyota, Hyundai and Chrysler which may give a clue to why GM has lost market share.

Important Design Cues
Doc 970
Do men prefer aggressive styling and women more passive design? What part of a car or truck provides the brand identification? How do consumers rate the styling of 14 new vehicles in terms of aggressive or passive styling?

Fuel Efficiency or Horsepower?
Doc 969
Which is more important for SUV, pickup and crossover buyers? Here’s some data back to 2000 with 1995 thrown in for good measure.

Brands Considered Before Buying a Saab
Doc 968
A look at the Saab buyer’s shopping list over the past several years showing the alternative makes that were considered.
levels vs. U.S. and Asian brands.

Phone Calls to Dealerships — Small Car
Doc 962
Adjunct to Document 499, this one shows dealership visitors and other info for the small car including visits, average number of dealerships visited, total dealership visits, percent visits with a call first, number of calls and number of individuals who called before visiting a dealership. Covers years 2002-2004.

Intenders by Car and Truck Intentions
Doc 951
The share of new-vehicle intenders who are looking for a car, truck or ‘crossover.’

Women and Men by Brand ’04 v ’03
Doc 948
A by-brand look at the same data as Document 947 below.

Age by Corporation
Doc 943
The average age of the primary drivers by corporation division. Broken down by ages 21-34, 35-54 and 55+ in addition to the Median Age.

Brand Attitudes by Gender
Doc 940
Ever wonder if men and women differ in their positive or negative attitudes toward a brand? Here’s a look at gender differences broken down by positive, neutral and negative.

Continued Ad Communications Required
Doc 933
Of people who say they plan to buy a new vehicle within two years, 18 months, 12 months and 6 months, the share who eventually buy. The point: Advertising as much as two years prior to the acquisition has an impact on the eventual decision of what to buy.

Police Interceptor Vehicles
Doc 930
How do highway patrol, police chiefs and urban patrol officers feel about various vehicles? Here’s a summary of our Police Vehicle Study showing Crown Vic, Tahoe, Camaro, etc.

Overweight New-Vehicle Shoppers
Doc 923
Here’s a look at various automotive features such as steering wheel location, seating positions, etc. and how various weight folks rate those features. Goes from Ideal to grossly overweight / obese.

Automotive Advertising Impact
Doc 922
Does automotive advertising encourage selection of a particular brand or increase interest in buying ANY new vehicle over the acquisition of other high-priced goods and services?

Non-Automotive Competition
Doc 921
Consumers are increasingly making a choice between buying a new car or truck and buying other high-cost goods and services such as Plasma TVs, remodeled kitchens or personal investments such as second homes. Here’s the competition going back to 1985.

Trade-Ins at Dealerships
Doc 920
Showing consumer data only and retail trades. New includes franchised dealerships while used data shows both franchised and independent dealerships.

Deliveries Rate by Day
Doc 918
September was a peculiar month in 2004 with daily selling rates ranging from 12 million to nearly 23 million. We compare it to a more normal month, in this case October 2004, to show just how difficult it is becoming to accurately estimate consumer activities.

Fleet Vehicle Acquisitions
Doc 916
Small, Medium and Large businesses and government fleet intentions. From 2002 through cy2004.

Presidential Preference by Ethnicity and Region
Doc 915a
An end-of-September, just-before-the-debate look at the presidential preferences of African-American, high-income African-American, Hispanic, Asian and Caucasian adults of voting age.

Upper Income Fleet Activity
Doc 905
Using the upper 1 percent of Household Income as the cut off point, we look at the number of vehicles in the household, the number of licensed drivers, the number of excess vehicles, the age (in months) of when vehicles are replaced and the how often the entire family fleet is replaced. Years 1985 through 2004.

Bias in Reporting?
Doc 903
Perceptions of adults about the biases of news media when discussing political matters. Asks which news outlets are biased as well as views about reporters revealing sources.

Need to Replace Current Vehicle
Doc 901
Why do Americans wait for the next “big incentive” before buying a new vehicle? Because they can. We searched through our Purchase Path and consumer survey records to compile the percentage of new- and used-buyers who actually HAD to replace their vehicle because it was on its “last legs.” (From 1980 to most recent.)

Pickup Truck Usage
Doc 899
Here’s a look at how pickup trucks are used by the four key buyers of these vehicles. It ranges from towing to commuting for those who buy for reasons ranging from “Appearance” to “Farm/Ranch”, contractors and RV towers.

Political Surveys
Doc 895
Ever wonder who gets asked the questions that wind up in virtually every newspaper, on every TV news show? Here’s a look at our own survey of folks who have been asked, refused to answer, had survey takers terminate the survey and other tidbits.

Auto Collectors
Doc 883
The percentage of auto collected of all auto owners, the number of vehicles owned and if those collectors are collectors of a specific brand or specific type of vehicle. For years 1985 to present.

Aspiring to the Brand
Doc 878
How do different brands play to the youth market? Cadillac, for example, has younger aspirers than Toyota. For more details, also see

Would You Travel into Space?
Doc 873
We ask regular folks in multiple countries if they would consider a trip into space if it were available on a commercial basis. The Brits are the most adventurous.

Sleepy Drivers
Doc 864
Nearly 12 percent of all drivers have fallen asleep for at least a brief second or two while driving. A look at what the price  threshold would be for a device to keep them from dozing.

First-Time Korean Brand Buyers
Doc 863
From 1995 through current: Of those who purchased a Korean brand new vehicle, the percentage who initially planned to buy new, planned to buy used or were undecided. In addition, among the undecided, the percentage who were leaning toward new or used.

Gas Price Expectations
Doc 860
Do consumers expect gasoline prices to rise above the $2.50 level per gallon? And of those who say gas prices will go that high, the percent who believe it won’t subside for at least 3 months.

Dealership Owners — Age through the Years
Doc 848
The average age of dealership owners and their general managers from 1990 through 2003.

Payment Protection Devices
Doc 839
What impact does a payment protection device have on late payments and repo’s? Here’s the data for 2002 to current.

Branded Goods
Doc 836
Document 835 sorted in various ways including by “Bought Branded”, “Dollar Value” of those goods, and “Total Value” of branded goods by manufacturer.

Whom do you Trust?
Doc 834
Among major media, who is trusted to provide an balanced report on news of the day? Who has reporters or anchors with a noticeable bias? A quick look at the major media and what people think. Note, CNW studies have shown that a trusted news source promotes greater trust in the advertising.

Owners per Vehicle Til Scrappage
Doc 831
A quick look at the number of owners each vehicle has from initial purchase until the car or truck is scrapped. Registered owners excluding dealers, wholesalers, etc. Includes historical to 1980.

Elements in Product Choice
Doc 829
How people rate each brand on the key elements of a product: Quality perceptions, Brand image, Styling and the willingness to advocate the vehicle to a friend or relative. Shows 2003 vs. 2002, rank and percent change.

Acquisition Distances — By Ethnicity
Doc 828
How far from home or office do consumers buy a vehicle? We look at those distances by internet and non-internet access and by overall industry, African-Americans, Hispanic consumers.

Primary Source of Information
Doc 826
When people are looking to make a new-vehicle acquisition, they spend an average of six months in that search. During that time, different sources of information are sought out ranging from televisions to dealer brochures. Here is the data for 2003 showing the primary (most important) source of information at each of those stages.

Share the Pain Index
Doc 825
Unemployment percentages are one measure of consumer attitudes and confidence, but here is a new index that looks beyond unemployment figures. We look at  a Circle” of pain — that is, the percentage of consumers who say they have friends, relatives, neighbors and co-workers who have lost their job.

Perception of Quality by New-Vehicle Intenders
Doc 821
A look, by brand, at the perceptions of quality among new-vehicle intenders. We track the perceptions by model year from 1997 through most recent.

Service Usage by Ethnicity
Doc 818
From airline bookings to beer drinking, from use of auto rentals to taking a vacation, we index usage by African-American, Hispanic and Caucasian consumers.

Share of MSRP Paid
Doc 817
A brand-by-brand look at the share of MSRP that is paid by customers (excluding taxes, aftermarket products and aftermarket accessories). Some brands actually were able to improve their position in model year 2004 vs. model year 2003. Some, like Hummer, actually has seen a deterioration in share of MSRP.

Lifetime Tire Option
Doc 814
How interested in a lifetime tire option would consumers be? We look at this program and ask new-car shoppers if they’d give it a thought and the reasons for those who say they wouldn’t.

What Attorneys General Won’t Tell You
Doc 812
AGs often like to point to automotive complaints as the number one source of consumer complaints. But a CNW look at the data suggests something else: The severity of most of those complaints is far exceeded by other complaints including local government red tape such as building permits. Also, CNW looks at the Top 10 complaints among those who never file a complaint with AGs. Autos are seventh.

California vs. U.S. Incentive Spending
Doc 810
Automakers actually spend less per vehicle in California than they do in other states, but dealers make up the difference. A look at manufacturer and dealer discounts by brand for years 2002 and 2003. (GM, Ford, Chrysler Group, Toyota, Nissan, Honda.)

Jitters Issues by Sample Cities
Doc 808
A breakdown of CNW’s popular Jitters Index by five major cities including Los Angeles, San Francisco, Chicago, Atlanta and Cleveland. Data is for December 2003. Also shows the national figures for comparison purposes.

Dealers and Salespeople Rate Their Brands
Doc 806
For a brand to be successful, it takes dealers and salespeople who are convinced of a product’s ability to compete. Simply put, salespeople have to buy into the product in order to successfully sell it. Here’s a look at the 1995, 2000 and 2004 data on attitudes related to product quality, product pricing, product competitiveness and manufacturer responsiveness to dealership needs. Scoring is broken down by brand.

Aspiration / Demand — New Automotive Products
Doc 803
A look at how long consumers find a new model interesting. In 1982, for example, aspiration to a new vehicle lasted more than 21 months. Today it lasts barely 10 months. Any wonder rebates are loaded on shortly after a new product is introduced?

Dealership Profitability by Size and Location
Doc 802
Is it true that the largest dealerships in the country are the most profitable? How about rural dealerships vs. suburban? We look at the percent who make a profit and how much. This is based on proprietary data adjusting for varying compensation levels.

Deterioration by Brand
Doc 799
How many shoppers does it take to sell 100,000 units? Here’s the data for cy2003 by brand.

Minority Marketing Expenditures
Doc 796
Of all the marketing dollars spent by automakers and their dealers, what percentage is spent on minorities? Here’s a look for years 1996 through a projected 2005 based on Hispanic, African-American and Asian minorities.

Primary v Any Source of Automotive Information
Doc 794
We’ve all heard how important the internet is when consumers are shopping for a vehicle, and we’ve also heard that some automakers are turning their back on network TV. Here’s part of the CNW Purchase Path study that shows the difference between “primary” and “any” information sources used when shopping for a vehicle.

Incentive Upgrade
Doc 790
When an automaker provides an incentive, how much of its goes toward upgrading the vehicle? At one time, not much. Today, more than 70 percent.

Third Row Seats
Doc 789
How important is a third-row seat the men and women who buy sport utilities or minivans? We break down the national survey into “Extremely,” “Somewhat,” “Not Important” and “No Feelings.”

Excess Funds After Bills
Doc 788
The share of households with working adults that had two percent or less of net income left after paying all mandatory bills. For years 1980, 1985 to current.

CNW Scrappage Projections
Doc 780
From 1990 through most recent and projecting into 2010, the CNW scrappage data adjusted for elimination from both registration data bases and insurance records for at least five years. Includes “static” scrappage of vehicles discarded by not destroyed.

Hispanic Market Share
Doc 779
A quick overview of the Hispanic market share adjusted for Spanish-surname consumers from Asia-Pacific and Philippines and non-Spanish names from North, Central and South American countries. Multiple years through most recent.

CSI’s Value in Dollars
Doc 775
What automakers (by brand) would add to their bottom line for each point of CSI improvement. Also see Document 775.

CSI Impact on the Bottom Line
Doc 773
For each one point increase in Customer satisfaction, different brands have different increases in the bottom line. Here’s a summary of a recent analysis of this relationship. We will later upload a complete explanation and analysis to our PurchasePathOnline web site. Also see Document 773.

New-Vehicle Values by Ethnicity
Doc 765
The total value of the new-vehicle industry broken down by Hispanic, Asian, African-American and “Other” for years 2002 and 2003.

New Vehicle Maintenance
Doc 761
From Meticulous to Non-Existent, we measure the original owner’s level of maintenance after one, two, three, up to seven years after acquisition. There are five levels of maintenance included in this document.

New and Used Intenders by Stage
Doc 757
During the shopping process (Purchase Path studies), we show the number of new and used intenders by each stage prior to actual acquisition. Also shows the percent who Lease Repossessions. Data by length of contract, by “subvented” or not.


Aftermarket Product Penetration
Doc 752
We look at the trained and untrained F&I Manager and successful each is at selling such aftermarket products as extended warranties, credit life and other products. Also contains data broken down by frequency of offering the products, the percentage of customers (of those offered) who buy and the overall penetration for the industry.

Chevy Silverado Buyers
Doc 749
Before buying a Silverado, how many other models were on the buyer’s shopping list during the months prior to acquisition? And what information sources were used to collect pertinent information about vehicles in general and the Silverado in particular?

Minivans are Changing
Doc 747
New styles, new power, better handling, more efficient use of room. Attitudes toward minivans are changing among dealers, general managers, intenders, men and women.

Credit Life Penetration
Doc 733
A by-state look at new credit-life contract penetration at new-car dealerships for both new and used vehicles.

Impact of Lemon Findings on Resale Value
Doc 731
A quick look at what happens to prices and shopping lists when two or more Lemon Law sitings are made against a manufacturer.

Color Choices
Doc 722
What color do men prefer vs. women? Is there a difference in what color vehicles are selected off the floor vs. when ordered?

Independent Dealer Specialties
Doc 718
Do independent dealers sell specific brands or at least specialize in certain brands? Some do. Some only sell cars or only trucks, as well.

Customer Gender Preferences — Service Dept.
Doc 717
What is the customer preference for service personnel? Do men prefer male technicians? Do women prefer female service advisors? How about Parts Counter personnel.

Dealership Visits — Toyota
Doc 715
The first in a series of looks at new vehicle shoppers and why they DON’T shop at certain dealerships. We start with the question: Why didn’t you shop a Toyota store? Women are more likely to cross shop different brands, including Toyota, than men.


Mass Market Franchise Preferences
Doc 714
What franchise would a dealer take if he had to trade in the one he currently owns? We ask dealers their preferences for a mass market brand.

TV Advertisement “Resonance”
Doc 712
Nothing gets a TV commercial viewer’s attention faster than a female pretty face. Nothing turns off commercial viewers quicker than “claymation.” Here’s everything in between.

Income by Model — cy 2002, 2001
Doc 710
Shows each model sold in calendar years 2002 and 2001, the average transaction price, average income of the buyer, accumulated value of the vehicles sold, accumulated income of those who purchased these vehicles and more.

Car v Truck Platform — SUVS
Doc 704
Do SUV owners know if their sport utility vehicle is based on a car or truck platform? Confusion reigns.

Who Make Environmentally Friendly Vehicles?
Doc 702
Honda is not surprisingly number 1. But who else shows up on the list?

Age of Specialty Vehicle Buyers
Doc 690
Automakers typically aim their new specialty vehicles like the Mini and Matrix at young buyers. But what is the actual age of those who purchase these models? We look at the ages at the time of launch, a year after launch and their current age.

Service Department Satisfaction
Doc 682
How long does it take for a service advisor to get to someone at a dealership? Here are the times by manufacturer in minutes. Kia is the longest. Porsche is the shortest. Also shows percent by manufacturer of missed delivery times and the need to return for work to be re-done.

Recall Impact on Brand Choices
Doc 680
Data since 1985 showing the percent of consumers who actually get a recalled item fixed, the percentage who say they are less likely to buy that model or that brand because of a recall. What it shows: More critical eye being cast on recalls than anytime in the past.

Used to New Transaction Price Variance
Doc 679
What percentage of new-vehicle transaction prices are used-vehicle transaction prices? We look at the data by month since January 1998.

Honda Element Buyers
Doc 677
The early Element buyer is not who one might believe. The vast majority purchased the vehicle to be driven by another member of the family. Income is high and other Honda’s are the number one vehicle being replaced. But Elements are not the family’s primary car.

Cadillac Buyers’ Other Vehicle Choices
Doc 676
What other products have people who eventually purchased a Cadillac also have on their shopping list? Compares 2002 vs. 2001. While Lincoln is first, GMC shows up second.

SUV and the Anti-SUV Ads
Doc 669
How much of an impact have anti-SUV ads had? In some cases, a negative response to those who paid for the ads. Some basic information on the use of SUVs and the response to claims SUVs aid terrorism.

Full Size Pickup Discounts
Doc 664
The amount manufacturers and dealers are putting into the customers’ pockets to sell full-size pickup trucks. Data shows the past few years, dealer and manufacturer shares of discounts (in dollars) and by corporation.

Hollywood and DVD Piracy
Doc 661
What does Hollywood have to do with automotive information? Quite honestly, it’s simply Intriguing information ranging from who profits and why people think ticket prices are way too high. One reason: Top starts get paid too much, people say.

Annual Wish List
Doc 651
CNW’s annual study of consumer purchasing intentions shows auto down a bit in 2003. Greater intention to “stay at home” and improve home environment with room additions, new furnishings, upgraded kitchens, etc. Shows years 1985, 1997 through 2004. Also see Document 160.

All New Mustang
Doc 649
How will the all-new Mustang change the face of the buyers of this pony car? The retro look plays well with men. Could shift the buyer demographic toward a male audience.

Pre-Paid Phone Cards
Doc 647
Use of pre-paid phone cards among various ethnic groups. Shows share of cards and share of all minutes used.

African American Share of Mortgages
Doc 646
For years 1990, 1997-2002 share of all new-home mortgages.

Time Spent at a Dealership
Doc 639
Where do people spend their time when they get to a dealership and are buying a car? This breaks down the time by department since 1985 through present. Shows total minutes spent and a corresponding satisfaction with the process.

Basic Motorcycle Overview
Doc 638
This document tracks changes in who buys on-road motorcycles since 1985. Average age, previous number of motorcycles owned, ownership of boats, etc.

Down payment as Share of Transaction Prices
Doc 634
Shows transaction prices and the amount put down on new cars by month since January 1998.

African-American Data Summary
Doc 633
More than just automotive, we look at fast food, movie attendance and other information. Compares data with total U.S. information. All from CNW’s Purchase Path studies.

Be Backs — Return to Same Dealership
Doc 632
Of Those Who Leave a Dealership, the Percent Who Return for Additional Discussion About a New Vehicle and Eventually Buy from That Dealership

Income and Car Purchases
Doc 625
Using CNW and US Census Bureau stats, here are the breakdowns of income, taxes and car sales by percent of income statistics.

In-Dealership Referrals
Doc 620
The combination of referral requests — and when they are made — with the results of getting a referral as well as closing the deal.

What Zero Percenters Do With Their Savings
Doc 618
Now that the new-car buyer has taken zero percent and is saving the interest charges, what are they doing with those savings? Here’s a look at more than 4,000 Zero Percenters.

Youth New Car Intentions
Doc 617
How the young have changed. This document looks at 21-35 year olds and what their new-vehicle intentions are including average price they expect to pay, when intend to buy.

Maserati, Porsche, Ferrari
Doc 613
A quick look at how these brands differ in terms of owner attitudes, perceptions of quality and other factors.

Degradation of Email Addresses
Doc 612
When attempting to stay in touch with customers, collecting email addresses has become at least one method of doing so. However, based on the age of consumers, the email address changes can be major — upwards of 20 percent per year.

Odometer Fraud
Doc 610
The latest study of the percentage of roll-back. The number of states has been expanded to 12 from previous studies’ nine.

Styling, Features and Brand Image Rankings
Doc 609
How each brand’s car and truck line is ranked by new-vehicle intenders on a 10 point scale. Data shows styling, features and an overall band Image score.

Lessee Down payment Activity
Doc 606
The percentage of lessees who use cash, a trade-in or a combination of those for the capitalized cost reduction.

Shopper Gender Preferences
Doc 598
Do women prefer to buy a new vehicle from a women salesperson? How important is it, really? Here’s a look at years 1990, 1995, 2000, 2002, 2003, 2004 data about such gender preferences.

Exclusive Motorcycle Stores
Doc 588
How many motorcycle stores also sell scooters, personal water craft, apparel and other ancillary products? Here’s one just for comparison purposes to automotive.

Shopping Mall Visits
Doc 585
Retailing of all products, including cars, has to face a consumer perception of time restraints. Here we look at how mall visits have changed since 1985. It’s amazing.

First Time Buyers
Doc 582
The share of new and used buyers who are first-time customers.

Income vs. Transaction Prices and MSRP
Doc 581
The ratio of new-vehicle transaction prices and MSRPs to household income shows a growing reliance on upper-income consumers. Here is the data by month since Jan. 2000.

Revenue at Dealerships
Doc 568
Projected gross revenue increase/decrease by department at a new-car dealership in 2002.

Transaction Prices — Youth Market
Doc 564
Shows national transaction prices for vehicles purchased by 18, 19, 20, 21, 22, 23 and 24 year old new, used (private party, franchised dealer and independent dealer) customers. Covers years 1987 through 2002.

Rental Car Usage
Doc 563
Need an ice-breaker at a nerd party? How about this one: How much of the available rental fleet is on the road at least 12 hour per day, by day of the week — by season.

Preferred Trade Cycle v Contract Length 18-24 Year Olds
Doc 560
We look at the volatile youth market and how often 18 to 24 year olds would prefer to trade in a vehicle vs. their actual contract length. Companion to Document 110.

Perceptions of Brand Quality
Doc 559
We look at the new-vehicle intender’s perception of brand quality on a 10 point scale for all makes and for model years ’97 through ’02.

Importance of Engine Type or Design
Doc 557
In 1989, 14.6 percent of new-vehicle intenders said the type of engine in a vehicle would be “extremely” important in their decision. In 2001, the figure had risen to 23.9 percent. Here are the year’s in-between and the other breaks.

Vehicles in Use — Population and Household
Doc 552
From 1991 through a projected 2015, the number of vehicles in use, the number of households and the number of vehicles per household.

CAFÉ for Various Cities
Doc 549
A sample of actual fuel economy average by vehicles’ purchased by 11 different market areas including L.A., Seattle, Atlanta, Chicago, etc.

GM Makes Safety Features Optional Equipment
Doc 542
The impact GM’s decision to turn side-air bags and anti-lock brakes optional equipment on most models. If consumers would still buy a GM product and how much they’d be willing to pay for these two features if optional.

Volvo’s New Styling
Doc 535
How much do consumers agree with various statements related to Volvo’s new styling

Aspiration Index
Doc 532
Among new-vehicle intenders, the “Aspiration” score for BMW, Cadillac, Lexus, Lincoln, Mercedes and Volvo using CNW’s 10-point scale.

Cash Only Dealer Count
Doc 522
Shows the number of active used vehicle dealer and the percentage who are “cash only” for years 1990 through 2002 (estimated).

Discounts from MSRP
Doc 520
The average MSRP, average transaction price, average discount in percent of MSRP as well as in dollars, manufacturers’ share of discount in both percentage and dollars. For years 1990 through latest.


Confidence of Key Market
Doc 517
Confidence levels of the Key Market — those capable, able and somewhat willing to make a new-vehicle acquisition.

Smart Shoppers
Doc 511
Where are the smartest new-vehicle shoppers? Detroit ranks first in this look at 15 metropolitan areas. Also shows average MSRP of vehicle purchased, average transaction price, average discount, percent who haggle, use the internet.

Native Language Preference
Doc 510
Among legal and illegal immigrants, the preferred language when with family, in social activities, when a recent immigrant adult is and is not present and overall general preference. For Hispanic/Cuban, Hispanic/Mexican, Hispanic/Central American, Hispanic/South American, Vietnamese, Chinese, Japanese, Tai and Arab.

CarMax Overview
Doc 507
How quickly do CarMax salespeople get to customers? How quickly do they disengage when asked? What percentage are men vs. women shoppers? Can you haggle at the once no-haggle superstore? And do you get a decent trade in value for a couple of popular models?

Prepayment of Auto Loans
Doc 504
With interest rates plummeting, what share of auto loans are pre-paid by those who are able to obtain an alternative loan such as home equity? Here we look at the percentage of loan holders by various APRs and the alternative loan rate.

Pickup Truck Intentions
Doc 501
Over the course of six months prior to acquisition, here are the full-size pickup truck intentions and the number of people who don’t buy what they originally were considering.

Reaction to Gas Prices
Doc 496
Using $1.60 per gallon a basis, we asked how consumers would alter their vehicle buying habits at $1.75, $2,25, $2.75, $3.25 and $3.75 per gallon. Includes various reactions from purchasing a more fuel efficient vehicle to driving less.

Personal Use Trade-in and Contract Data
Doc 489
Shows the preferred trade in cycles vs. the actual trade in times for years 1994-2002. Shows when contracts are paid off by contract term and share of contracts terminated early.

Purchase Deferments
Doc 487
The typical postponement of a new vehicle purchase is around 3 months. Here’s the data for years 1999, 2000 and by quarter after Sept. 11

Terrorist Attack Impact on Intentions
Doc 486
Shows how fleet and personal use orders were postponed and cancelled after Sept. 11.

Excess Vehicles in Households
Doc 475
The percentage of households with more registered vehicles than licensed drivers. Also shows if the excess vehicles were acquired new or used. For years 1981 through the first half of 2012.

Whither Thou Goest, Manual Transmission?
Doc 465
Manual transmissions are more important to women than they were 10 years ago and less important to men. Here’s the interest among new-vehicle intenders for stick shifts. Years 1985 through current.

Full Size Pickup Truck Market – by Category Usage – Likelihood of Purchasing
Doc 459
We look at the five major categories of pickup truck buyers — fleet, contractor,  etc. and their purchase intentions for five full-size pickup truck brands, historically.

Service and Parts Revenue
Doc 457
Shows the revenue generated by the Service and Parts operations of new-vehicle dealerships for years 1995 through projected.

Explorer Escape Intentions to Purchase
Doc 455
As share of sales and share of intentions.

Doc 454
Who still buys the brand? A comparison with the past.

New to Used Dealers
Doc 447
The number of new-vehicle dealership owners who give up their new-car store for a used-cars-only outlet. For years 1993 through 2000.

Income of New Vehicle Buyers
Doc 431
A quick “nominal” and “2000 Dollars” comparison of the new-vehicle buyer’s average income for years 1970, 1980,, 1990 and 2000.

Sunday, Holiday, After Hour Shoppers
Doc 424
How important is that prospect who comes onto the lot on Sunday or when the dealership is closed? This document shows the percentage who were previous customers, time spent on the lot, those who will buy in six months and other data.

Average Age of Sportscar Buyers
Doc 423
Age increases of Porsche, Corvette and Miata buyers/lessees over the past three decades.

Top 10 Selling New, Used Vehicles
Doc 414
The top 10 sellers for new and used (franchised and independent dealerships).

Banner Ads on Electronic Devices
Doc 408
Shows the percentage of PDA, I-net capable cell phone, Web TV and desktop computer owners who read, click through, trust and are annoyed by banner ads on these electronic devices. Includes analysis.

PT Cruiser Buyers
Doc 405
Some basic demographic information and reasons for buying this specialty vehicle.

Dealership and Third Party Service Usage
Doc 403
How likely are new-vehicle owners to use franchised dealer service department, quick service operations, national chains such as K-Mart or Sears or a service station for their service needs. Breaks the data down by age of vehicle (new, 1-3 years old, etc.) as well as various time frames after acquisition and if the customer has a service contract or not.

On Line Inventory Pooling
Doc 399
How effective is on line pooling of dealership inventory? Does it help retain shoppers to a brand and to a specific dealership? Here is a very brief overview of the results of a CNW national study.

Budget Elasticity — Select Brands
Doc 391
The difference between the original budget for a vehicle and the eventual payment is depicted in an Index for Volvo, Jaguar, BMW, Mercedes, Lincoln, Land Rover and Lexus. Shows shopping’s mid-cycle and the eventual payment on a 100-point Index.

Balloon Note Early Termination
Doc 387
Quick look at 24 and 36 month contracts, the percent who terminate early and the months prior to EOT that balloon note customers terminate.

Primary Information Source — New Vehicle Shoppers
Doc 380
Consumers 50 and over vs. the overall industry, showing the importance of TV ads, magazine ads, recommendations by friends, relatives, business associates, et c.

Time Before Purchase
Doc 379
How long is the shopping process between the time a consumer first considers a product and the eventual acquisition? Here’s an intriguing look at various products including Big Screen TV, CD burners, video game systems, MP3 players, automobiles. Also shows the average number of products on the shopping list.

Credit Ratings — Adult Consumers (U.S.)
Doc 377
Based on CNW’s unique scoring method, here’s an A, B, C, D breakdown for new and used vehicles, the total adult population for years 1998-2001

Use Personal Digital Assistant (e.g. Palm Pilot)
Doc 376
Dealer usage of hand-held PDAs including current ownership, regular use, intentions to purchase for personal or business use, use by dealership employees and the number that would be purchased.

Lessees: Positive Response to Follow Up Contact
Doc 357
This data shows the percentage of lessees who responded positively to pre-EOT phone or mail contact. Data is broken down by the number of months prior to actual EOT and whether the contact was “active” (requesting the lessee visit the dealership) or “passive.”

Product Usage Curves
Doc 356
Once a person buys a product such as a desk-top computer, in-car location or map device, etc. how is the product used? That is, during the first weeks or months do owners use the product more or less, about the same during the first six months?

Insurance Coverage by Credit Card Company
Doc 350
The type of insurance coverage included with use of a specific credit card and type of credit card (gold, platinum, etc.)

Credit Card Usage
Doc 348
What are people putting on their credit cars? We break it down by “needs,” “enhancements” and embellishments for years 1985, 1990-Current.

Explorer on Shopping list
Doc 336
A weekly tracking of Explorer on SUV-intender shopping lists since the Firestone tire recall became public.

Firestone Tire / SUV Safety Perceptions
Doc 335
How consumers rate Firestone tire safety against Goodyear and Michelin between July and today.

Interest Rate Paid by Creditworthy Score
Doc 334
Shows the percentage of contracts written under different APRs Also shows the Alpha score (A, B, C, D paper) and the average CNW MR score by APR category.

Gross Profit — New Vehicle Dealers
Doc 328
Transaction prices, gross profit (percentage and dollar figures) for 1987-2002.

Independent Dealer Profile
Doc 327
Shows gross profit, rent, selling prices and other data about independent dealers.

Length of Time a Vehicle is in a Household
Doc 325
How long is a vehicle in an American household? This document shows not only that data, but how long the first primary driver kept the vehicle before passing it along to other family members. For years 1980 through latest

Remote Tire Monitoring Systems
Doc 323
Interest in RTM systems at different price levels prior to and after Firestone recall.

Why Shoppers Defect from a Brand
Doc 321
Why those who have specific brands on their shopping lists drop that brand and buy something else. Shows new and used shoppers by brand and t he primary defection reason.

Value of Trade Ins — New and Used
Doc 318
Of those vehicles traded in, the trade-in value. Broken down by those vehicles traded for a new vehicle, used vehicle at a franchised dealership, used vehicle traded at an independent dealership.

Cost of Leads
Doc 314
Dollar amount it costs to get a new, used or credit lead for years 1997-2000.

Wholesale Value — 0 to 5 Year-Old Vehicles
Doc 310
The value of vehicles moving through auctions and the source of those vehicles.

Initial Insurance Premium — New and Used
Doc 308
Understanding that many people drop their insurance coverage soon after making a vehicle purchase, this document shows the value of insurance premiums ASSUMING the policies stayed in place for the entire year of 1999.

Disposal Distribution / Trade / Retain / Retention — Trade In
Doc 306
Fancy term for how long people keep their vehicle after buying it. Shows years 1990, through most recent. Shows, for example, that 8.6 percent of vehicle purchased in ’90 were disposed of in the fourth year of ownership. In 1999 it was 14.9 percent.

Average Annual Mileage
Doc 281
The typical number of miles driven by auto owners for personal use vehicles for years 1990 through most recent.

Wrangler Tid Bits
Doc 279
Ford says it’s going to offer a Jeep Wrangler fighter. Here are some bits and pieces about Wrangler owners that may be of interest in such a head-to-head competition. For example, the average age is 32.2 years; 81 percent are male.

Acceptable Delay in Delivery
Doc 276
If consumers order a vehicle, how long are they willing to wait for delivery? Broken down by men and women, if their previous vehicle was new, if the vehicle ordered is the customer’s first new vehicle and if the customer is a so-called “Trend Setter” or a “Value Shopper.”

In Car Web Access
Doc 264
How many people really want in-car Internet access? Here’s what they tell us. Divided by how much they’ll have to pay for the service and their desire for web access based on price.

Balloon note summary (companion to 223)
Doc 250
Why do some customers use balloon note?

Average MSRP and actual transaction prices
Doc 246
Overview of the average MSRP for vehicles including average discount and transaction price excluding taxes and aftermarket add ons.

Rating MSRP by demo group
Doc 239
How do men and women of different ages view affordability of new vehicle sticker prices? Breaks down the info by male-female and five age brackets.

Life Expectancy of New Vehicles
Doc 237
Data for years 1970 through 2001 for both cars and trucks.

Buy Here Pay Here
Doc 234
A by-state breakdown of the number of licensed buy-here, pay-here lots. Shows the number of franchised dealers with BHPH lots not located on their franchised dealership property as well as Independent dealer BHPH lots.

Women customers and new, used car service
Doc 222
Shows data on female service customers, percent of new-used women buyers, female service customer share, comparison of male-female spending patterns on service. Years 1993-Latest.

Importance of comparison shopping
Doc 221
Shows how important comparison shopping during each of the five purchase-path stages including the number of vehicles being compared during each of those stages.

Distance Traveled to Make Vehicle Purchase
Doc 215
New, used 1 to 3 years old, used 4 to 6 years old, used 6-7 years old and used older than 8 years old are included. Shows how far both internet users and internet non-users will travel to make a purchase.

Importance of certain options to Gen-Xers (by race, gender)
Doc 205
A summary of how important certain options are to new- and used-vehicle intenders. Includes a breakdown by Caucasian, African-American, Hispanic, Asian and women. Based on a 10 point scale. National sample of 28,000.

New vehicle intender payment threshold by shopping process stage
Doc 184
Early in the shopping process, many people say they are “new car intenders.” They have a notion of how much they intend to pay each month for their new vehicle. Here’s some data that shows how the payment threshold increases as time progresses.

Does Daimler Purchase of Chrysler Help Chrysler sell cars, trucks?
Doc 182
A quick look at how 2,817 new-vehicle intenders view the purchase of Chrysler by the Mercedes parent company.

MSRP Affordability Index among demographic groups
Doc 179
This document shows how the concern over affordability of new vehicles has changed since 1985. And how it has reversed course since automakers have begun holding prices.

Status of new cars and other products / services
Doc 172
In CNW M/R’s annual status research, here are the status ratings for some products including automobiles (new and used), new home, stocks.

Deterioration of new and used car intenders during the shopping process
Doc 171
Not all of the people who originally wanted a particular brand actually purchase that brand. But each nameplate is different. Here are the results of the 1997 and 1998 studies of deterioration rates for new vehicles. Some used info included.

No haggle new car purchasing investigated
Doc 170
Broken down by age, median age, male-female, graduated college and other demographic profile criteria. Shows how satisfied the one-price or no-haggle customer was with the price both one month and six months after purchase. Also looks at new intenders, new users (those who used a no haggle dealer), used intenders, used users, researched the market via the internet, researched via buyers guide and researched other methods.

Ratings of brands
Doc 158
Consumers rate the quality, technology, dealer professionalism, safety, desirability of features, value for the dollar and other factors of each nameplate for the model years 1997, 1998, 1999. See Doc 559 for more recent years.

1996 Version of Document 154
Doc 151
1996 Version of Document 154

Consumer buy fewer “needs” and more “embellishments”
Doc 145
CNW M/R’s unique “Needs” research shows that a larger share of personal income is being spent on “embellishments” and in fact “needs” continue to decline.

Attitudes toward products made in various countries
Doc 143
This research summary measures Americans’ attitudes toward various countries and the products made in these countries. It shows, for example, that positive attitudes toward products made in Mexico have grown significantly since 1985. Ten countries are measured.

How important are computers to Americans?
Doc 142
We have been asking about the importance of in-home computers since 1984. We break it down by “How important to your job is owning an in-home computer?” and “How important to your child’s education is owning an in-home computer?”

Primary source of information on new vehicles
Doc 136
Internet is expected to grow substantially as the primary source of new-vehicle information among those shopping for a new car or truck. Also includes comparison with network and cable television as well as consumer magazines.

Weeks Needed to Buy New Vehicle
Doc 134
CNW and Department of Labor stats on weeks needed to buy a new vehicle and percent of income needed to buy a vehicle.

Ideal contract length
Doc 128
How often would new-vehicle buyers and lessees like to trade their current car or truck? Here’s a look for the years 1993 through the first quarter of 1999.
If you have a “find” or “search” capability, look for “contract length” in other documents.

Reducing Repossessions and Delinquencies
Doc 112
A long-term CNW M/R study shows that allowing customers to add certain options actually entices them to make sure payments are made on time.

Family Attitudes Toward Select Minivans
Doc 103
A quick summary of consumer attitudes toward minivans comparing 1998 and 1999 Family Trak responses. Total responses: 24,000-plus.

New Vehicle Prices by Age of Buyer/Lessee
Doc 100
Document shows the MSRP and Transaction Prices for vehicles purchased by certain age groups.

Preferred Payment Method
Doc 98
New-vehicle intenders’ preferences for method of making a new-vehicle payment. Includes payment coupon booklet, direct (from checking) withdrawal, monthly billing; other methods.

Showroom Visitors Who Actually Buy
Doc 94
Men and women breakout of new and used dealership visitors who actually make a vehicle purchase. Includes superstores. For years 1996-Latest.

Small Business Vehicle Acquisitions
Doc 83
Shows the number of intenders as well as the percent who actually visited a dealership while considering adding vehicles to the company fleet. ALSO shows the reasons for dropping out of the new-vehicle market.

Computer Purchase Prices
Doc 72
Compares the average computer price for each year since 1985 in 1998 dollars.

Lifetime Expenditures by New Vehicle Customers
Doc 61
What’s a new vehicle customer worth over his or her lifetime? Using 1999 dollars here’s the life-time expenditures for the average American who makes a new vehicle purchases.

Dealer Attitudes About Manufacturers
Doc 57
Here is an expansion of Document 104 showing the ratings dealers gave toward various automakers/divisions relative to relations between dealers and factories.

e-Mail Auto Info Requesters Purchase Patterns
Doc 55
The percent of requesters who buy elsewhere or not at all, the additional loss caused by delayed responses vs. providing an immediate response and the percent lost because of delayed response vs. an immediate response. Broken down by three hours to over 48 hours. ALSO SEE DOCUMENT 53

Source of Automotive Information
Doc 40
Percentage of new-vehicle intenders and people who eventually buy a new car or truck who use various media to obtain information about automobiles. This includes TV, magazines, the Internet, etc.

Average Days in Inventory
Doc 35
For franchised and independent dealers, the average number of days that a vehicle is kept in used-car inventory before being sold, traded or auctioned.

Program Cars
Doc 32
The size of the program car market for years 1995 through 1999. Also shows each year’s volume for Asian, European and Big Three automakers.

Dealership Profitability
Doc 25
For the years 1998 through 2003, a by-division or by automaker breakdown of profitability. The index is based on a scale of 100 with 100 being the breakeven point (excluding owner’s compensation).

Cash for Clunkers


C4C Summary
Doc 1515
From units to average retail price, downpayment to average retail price plus more.

C4C Impact on Purchase of Other Durable Goods
Doc 1513
Where was cash diverted from in order to take advantage of cash for clunkers?

Cash for Clunkers by Race
Doc 1493c
C4C demographic profile including Black, Hispanic, Asian, White and gender.

Cash for Clunkers Summary
Doc 1493b
Summary sheet of 1493

Cash for Clunkers
Doc 1493
The original spreadsheet showing the maximum possible C4C program participants. Done before the final program was announced, but offers some overall used-vehicle insights.

Salespeople Docs


Salespersonnel Turnover
Doc 1420
By brand, a look at salespeople who have left the auto business, left to another brand, left for the same brand (different store). For years 2005 through 2008.

Salesperson Call to Existing Customers and Showroom Visits
Doc 1378
Based on the duration of the call and the time prior to the customer’s pay-off of the current vehicle, the percent who visit the salesperson’s showroom.

Salespersonnel Hybrid or Diesel Awareness / Knowledge
Doc 1289
Dealers and General Managers rate their sales staffs’ ability to discuss hybrids including their attitudes toward hybrids, hybrid technology, etc. Compares to their ability to discuss diesels.

Taurus – 500 Salespersonnel Reference
Doc 1286
One month after the 500 had its name changed to Taurus, the percentage of dealer salespeople who referred to the model only as Taurus, as Taurus or 500, etc.

Do Salesman Like Employee Discounting?
Doc 1014
An historic look at how on-floor salespeople rate existing incentive programs. Employee Discounting may not be liked by the dealership owner, but salespeople love it.

Salespeople Per Dealership
Doc 692
Data shows the number of salespeople who are actively, full-time sellers of the specific brands, the brand’s share of retail sales and the brand’s share of all salespeople.

Importance of Salesperson’s Ethnicity to Different Ethnic Groups
Doc 596
How important is it to an African-American new-car shopper to discuss the purchase with an African-American salesperson? How about Middle-Eastern customers or Hispanic shoppers? A look at both the prefer3ence and the overall importance of ethic sales staffs.

Dealership Staffing by Ethnicity
Doc 595
A look at the percentage of on-floor salespeople who are Hispanic, African-American, Southeast Asian, Japanese, Chinese, European heritage. Covers years 1990, 1995, 2000, 2002, 2004.

Auto Salesperson Appearance, Dress Code Effectiveness
Doc 593
Does having a beard turn off new-car customers in the Midwest? How about blue jeans in the Northeast? Some results from out latest Purchase Path Study — Retail Environs.

Customers TO’s
Doc 498
The percentage of customers who are turned over to a manager or another salesperson for the purpose of “closing a deal.” By brand.

Dealership Visits, Talked to Salesperson
Doc 346
Shows the percentage of new-car shoppers who have visited a dealership during the shopping process broken down by months prior to actual purchase. Also shows years 1997 to 2000. Also shows the percent of shoppers who actually spent time to have a discussion with a salesperson.

Salespeople rate the pricing of new vehicles
Doc 146
The national study of dealership salespeople asks staffs to rate the overall or general pricing of their manufacturer’s products (Too high, About right, Too low). This document breaks it down between those salespeople who lease at least 25 percent of their customers vs. those who lease to less than 25 percent of their customers.

Salespersonnel turnover
Doc 135
Expansion of document 147’s salespersonnel turnover information by showing the data for the years 1984 through the first quarter of 1999.

Under 30 Docs


Under 30s’ Preferred Car Colors
Doc 1456
A comparison of industry color preferences and the preferences for those under 30.

Super Bowl Commercials — Under 30s Rank the Ads
Doc 1455
What did consumers under 30 years of age think of the Super Bowl XLIII ads? Here’s a ranking of one to five. Only Tundra scored a 5.

Under 30s — Internet Ads that Don’t and Do Work
Doc 1395
Pop-Ups are dead. Lead-Ins work. Here’s a break down on the percent of each that are watched in their entirety, mostly watched or skipped totally.

Intentions to Acquire Different Brands by Age Bracket
Doc 976
The percentage of new car and truck intenders by the age of their brand choice. Includes 15-19 years old, 20-29, 30-39, etc. for GM, Ford, Chrysler, Toyota and other marques.

Honda Ratings by Age Group
Doc 964
How various age groups rate the Honda brand. This is among primary drivers of Honda cars and trucks purchased in cy2003 and 2004. Shows age groups 15-20, 21-30, etc. Share of ages, sample size, score (10 point scale) and rating total.

Stodgy Docs


16-24 Year Olds: Brand Perceptions of the Youth Market
Doc 1330
For years 2000 through most recent, the Stodgy Index for brands, car and truck, and if the youth market considers the products and brand to be “stodgy.”

Stodgy Index by Region
Doc 898
One of our most popular documents is the “Stodgy” index (Doc 524) showing how the youth market views each brand and whether they would eventually consider buying vehicles from that automaker.

Stodgy Brand Perceptions
Doc 524
There is little doubt that everyone is chasing the “youth market.” By brand, here’s the run down on the vehicles considered to be “stodgy” and ones that these young consumers say they would someday like to own. For example, only 10 percent say Jeep is stodgy while Saturn car is considered the most stodgy. Compares 2006 with previous years.

Focus Groups


Hyundai Genesis Shoppers
Doc 1450
An early look of how new-vehicle intenders view Genesis compared with Lexus, Infiniti, Cadillac, Acura, Mercedes and BMW. Overall design, fit and finish, price/value and other factors are compared. Includes purchase action post focus group.

Ford Fairlane Focus Groups
Doc 1179
What consumers in three major markets thought of the Ford Fairlane concept vehicle which insiders say is virtually unchanged from the planned production version.

Base Price v Focus Group Anticipated Price
Doc 871
When looking at video and photos of nine new vehicles, what do focus group participants say the the price of each vehicle will be? We look at those anticipated prices and the actual base. We also look at the value focus group members place on the base price (10 point scale) and project the “saturation” point for each of these vehicles. A look at nine vehicles including Dodge Magnum, Chrysler 300C, Chrysler 300, Ford Thunderbird, Chevrolet SSR, Honda SUT, Mini Cooper, Hummer H2 and Nissan Titan.

Toyota FS Show Car Focus Group
Doc 684
Who likes the styling and features of this specialty model? What do they currently own? What’s their reaction to various aspects of the vehicle such as the side profile?

Toyota FJ Show Car Focus Group
Doc 683
Who likes the styling and features of this specialty model? What do they currently own? What’s their reaction to various aspects of the vehicle such as the side profile?

Brand Advocacy Summary
Doc 586
How many people who own a Ford provide a positive recommendation to a friend or relative? This table shows, by brand, the number of times individuals make a mention of their vehicle in a positive or negative or neutral manner during focus group conversations about auto ownership. Word of mouth and recommendations are highly important. The data sheet also shows the percentage of brand owners who say they would recommend their vehicle to a friend one, two and three years after purchase.

Focus Groups
Doc 26
An emotional reaction to Detroit and LA auto show production and concept vehicles. Avalanche from Chevy does well; Focus from Ford doesn’t.



F&I Department Satisfaction’s Impact on the Brand
Doc 896
A comparison of 2003 and 2004 studies showing, by brand, recommendation of the dealership and the brand to friends/relatives/coworkers.

F&I Satisfaction Impact on Brand Recommendations
Doc 751
By nameplate, customer satisfaction with the F&I office experience, the customer’s satisfaction impact on recommending the dealer and brand to others.

F&I Contribution to Dealership Profits
Doc 280
Shows the share of profits generated by the F&I Department; the service contract share of F&I profits and the service contract share of total dealership profits.

Tivo Docs


TiVo’d or Taped Auto Ads
Doc 1112
Did you know that some folks with Digital Video Recorders actually SAVE TV commercials? Here’s a list of the top 6 car ads that have been saved by consumers.

TV Ads Not Watched
Doc 558
If a consumer has a TiVo or elects to fast forward past television advertising on the VCR, which ads are watched, which are ignored? Automotive is so-so. Beer is something else.



Pickup Truck Warranty Work
Doc 1187
Full size pickups and the share receiving warranty work since cy2000. Included are Ram, F Series, Silverado, Sierra, Titan, Tunda.

Importance of Warranty Length
Doc 1165
Among GM, Hyundai, Toyota shoppers as well as all intenders to a new vehicle.

Non Warranty Service Work
Doc 547
Of those who purchased a new vehicle, the percentage who had non-warranty service work conducted at the selling dealership. Breaks data by years-after-purchase (1, 2, etc.)

Purchase an Extended Warranty
Doc 373
Shows the percent of new and used car buyers who opt for an extended warranty. Includes new, 2-4 year old, 5-7 year old, 8-10 year old and over 10 year old models.



Luxury Brand Approval Rates
Doc 1419
Share of loan applications and number of institutions necessary for approval.

Percentile Paid for a New Vehicle
Doc 1336
Using the base price and the maximum possible MSRP, here’s the median percentile of vehicles acquired from 1985 to most recent. Includes small car, mid-range car, large and luxury car as well as trucks (excluding minivans).

Doc 830
How important are various safety features such as stability control or electric windows with an anti-pinch feature? We asked all intenders then had them rate the feature after learning the price. In addition, we asked how important these features were to those who felt they were knowledge about the features. Then we broke it down by two key subsets — Luxury car and Luxury SUV intenders. Years 2000 through Current.

Luxury Car Buyers and Where They Came From
Doc 688
A companion to Document 539 showing a breakdown of the types of luxury vehicles purchased by owners of VW, Saab, Honda, Buick, etc.

Frequency of Primary Residence Change
Doc 605
A look at upper income consumers between ages 36 and 65 who change residence and the frequency of such. For various luxury brands. Includes the percentage who move every year, the percentage who have “split” residency, the number of months they live in a primary residence and the percent who move at least a state away from their previous home.

Non-Luxury to Luxury Buyers and Lessees
Doc 539
Shows the percentage of each brand’s owners who eventually buy a luxury brand for those who purchased a new vehicle in 1992, 1995 and 1998.

Closing Ratios
Doc 497
New vehicle “mass market” brands and “luxury” models — the closing ratios from 1999 showing the deterioration during September 11-20 and the Iraq War.

Luxury SUV Stats
Doc 477
A quick overview of the people who buy a luxury sport utility.

Financing Docs


Where Do Refinancing Funds Go?
Doc 861
From 1992 through current, a look at where people spend their mortgage refi cash. Ranges from new cars to vacations to paying off old debts.

Auto Refinancing Since 1985
Doc 599
The number of automobile financing contracts that were paid off with funds from another loan (technically refinancing) and the recent impact of specific auto-loan refinancing.

Reasons for Buying a New Vehicle
Doc 528
Pre 9-11, September through December time frame and January data shows how various reasons for buying a new vehicle changed; the impact of zero percent financing, pure “patriotic” (listed under “Other”) responses to our ongoing national study.

Zero Percent Financing
Doc 490
What does zero percent financing do to the creditworthiness of customers? How about early terminations and default rates?

‘Tote the Note Delinquencies, Repossessions
Doc 410
Of the dealers who retain their financing paper or tote the note, here are the rates for delinquencies and repossessions. Broken down by 30, 60 and 90 days late, involuntary and voluntary repos.

Big Mouth Billy Bass Docs


Mirror, Mirror on the Wall
Doc 1469
What’s classy? What’s stylish? Big Mouth Billy Bass or the Snuggle? Pontiac Aztek or Tata Nano?

Replacement of Products if Broken
Doc 472
If your “Big Mouth Billy Bass” gets broken, do you replace it or not? How about your new or used car? And the products in-between.

GPS Docs


GPS and OnStar Usage Patterns
Doc 1442
In the 12 months following acquisition, here are the percentage of GPS and OnStar owners who use these telematics devices “regularly”.

GPS Installations
Doc 1084
A look by age bracket of those who install permanent, portable and hand-held GPS gear in their vehicle.

OnStar and GPS Usage
Doc 1046
A look at calendar years 2001 through current and the percentage of owners who say they would replace their OnStar or GPS system and how often they use these systems.

Consumer Acceptance of In-Vehicle Features
Doc 441
From in-car GPS to OnStar, the percentage of current owners who would replace these features if lost or stolen and the usage data (frequent, occasional, seldom). Also includes “usage curve” showing (on a 10 point scale) the actual usage of these products.