Doc 827
Quite honestly, we were baffled by a softness in the new-vehicle market during the opening months of 2004. So we turned to our ongoing Purchase Path studies on other goods and services to attempt to uncover other reasons for the softness. After all, floor traffic has been strong, intentions high but the sales numbers have lagged. Lo and behold, one reason is the hot housing market and people moving funds from car to house. Cars can wait (another deal is just around the corner) but interest rates are likely to rise so a house is a higher priority.
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