Doc 1200
Bad weather has a major impact on new vehicle sales and specifically by region of the country. This past winter is a good example. What makes weather increasingly important, however, is the ability of consumers to put off a new-vehicle acquisition for months at a time because the quality is so much improved the replacement market has diminished dramatically. Also see Document 901.
Document includes weather's impact on New Vehicle Intentions, postponements, floor traffic, shifts in family budget and auto-related online shopping.
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