Attributes New v Used When Shopping
Doc 1595
Over the course of shopping for a vehicle, the consumer looks at "needs," "styling" and other reasons for making the acquisition. Here are the comparisons and relative importance.
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Luxury Shoppers: Important Attributes
Doc 1566
What do luxury vehicle intenders look for? An Attributes breakout (M-B, Lexus, BMW)
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Electric Veicle v Conventional Power -- Attributes
Doc 1559
Important of certain vehicle attributes for electric v non-electric models.
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Jeep, Chrysler, Honda Attributes
Doc 1428
What if Chrysler changed its name to Jeep? Here are the results of a CNW survey about the quality, trust and consideration for Jeep, Chrysler and Honda brands.
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Baby Boomers and Vehicle Attributes Considered Important
Doc 1331
A special break of our Attributes List showing how Baby Boomers differ from the U.S. new-vehicle intender average. Copy and sort as you wish.
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Importance of Vehicle Attributes Among Family Shoppers
Doc 1062
What drives a family to look at and eventually buy a particular vehicle? Brand? Comfort features? Safety? Convenience? Load capacity? We look a these and other attributes for some key market segments and by the number of children and age of those children.
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Attributes Considered Important -- U.S. and Canada
Doc 1028
The percentage of consumers who have purchased a new car in the U.S. and Canada who said the attribute was "Somewhat Important" or "Extremely Important" at the time of the survey prior to actual acquisition.
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Good Citizenship Rankings
Doc 938
Using a 10-point scale, we asked more than 8,500 consumers about various "good citizen" attributes corporations can project ranging from environmentally friendly products to local sponsorships of youth programs; from local social program support to clean "neighborly" plants.
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Full Size Pickup Truck Buyers
Doc 800
This one's a goodie for anyone trying to understand the current pickup truck market. We look at the attributes important to the various types of pickup buyers. How important is a diesel engine? Consideration of a Toyota or Nissan by pickup-owner group. What share of pickup use is purely business? What share is personal? Again by group.
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Horsepower vs. Fuel Economy
Doc 695
How important are these two seemingly counter attributes to new-vehicle buyers of each market segment. Looks at years 2000 through April 2003.
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Why Drive Big Sedans?
Doc 694
A look at the attributes considered important among those who select a big sedan to buy or lease. Compares data to industry-wide attributes.
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Importance of Certain Vehicle Attributes
Doc 571
Safety, telematics, electronic drive systems, other high-tech attributes are measured by new-vehicle intenders on a 10 point scale. The survey was also done among those who had a working knowledge of the attributes and those who were given a general price for the option.
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Importance of Vehicle Attributes by Gender
Doc 538
A partial list of the importance given to various accessories or vehicle attributes such as bucket seats broken down by men and women.
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Important Vehicle Attributes
Doc 491
How do new-vehicle shoppers rate various vehicle and manufacturer attributes when choosing a vehicle? How important is monthly payment vs. sticker price? Here are average percentages showing the share of shoppers who say various attributes are "very" or "extremely" important in their vehicle selection.
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Reasons for Selecting Manual Transmission
Doc 262
A Quick Trak survey indicating the primary reason for selecting a manual transmission rather than an automatic transmission. Includes five attributes such as "Performance," "Fuel Economy," etc. Broken down by market segment.
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Attributes By New to Five Years Old
Doc 224
The importance of certain vehicle features such as tires, sound system, exterior color, automatic transmission, engine size, warranty, fuel economy. Broken down by market segment and vehicle age (new, 2, 3, 4, 5 years old).
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